Doc Searls on the 10 years since book come out and what was happening online then and now. Good quality and you can see the Powerpoint he’s using. I particularly like the email he said he got from Chris Lock that was the impetus for the collaboration:
we are not seats or eyeballs or end users or consumers.
we are human beings and our reach exceeds your grasp.
deal with it.
Origin of the title:
Cluetrain – they had a joke that there was an internet company in Sillicon Valley where the “Clue Train” stopped four times a day… but they never took delivery.
Manifesto – it worked for Carl Marx
96 thesis – it worked for Martin Luther
