Doc Searls on The Cluetrain Manifesto

Doc Searls on the 10 years since book come out and what was happening online then and now. Good quality and you can see the Powerpoint he’s using. I particularly like the email he said he got from Chris Lock that was the impetus for the collaboration:

we are not seats or eyeballs or end users or consumers.

we are human beings and our reach exceeds your grasp.

deal with it.

Origin of the title:

Cluetrain – they had a joke that there was an internet company in Sillicon Valley where the “Clue Train” stopped four times a day… but they never took delivery.

Manifesto – it worked for Carl Marx

96 thesis – it worked for Martin Luther

Video Link Here


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